Local Tour Module App
The local tour was one of Wing On Travel's modules. It was an online platform for users to discover and book activities and attractions that a destination offered. This was a revamp project aimed at modifying the existing UI and user flows to improve product features, increase overall user experience, and boost the conversion rate.
- Category UX Design, UI Design
- Company Hong Kong Wing On Travel Service Limited
- Industry Travel & Tourism
- Launch Date July 2018
My Duties
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User research
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Wireframing
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User flow mapping
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Interaction design
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Visual design
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User-centered design
Challenges Faced
The original landing did not effectively communicate the offerings, leading to low user interaction and interest. This was crucial since low engagement could lead to decreased sales and a poor user experience, ultimately affecting the brand's reputation and revenue. For the listing page, it was lacked of navigation features, making it challenging for users to find specific attractions easily and resulting in missed booking opportunities. Furthermore, the original filter function was insufficient, making it difficult for users to refine their searches effectively.
Solutions
I revamped the landing layout and improved visuals to highlight key offerings and special promotions. Clearer calls-to-action were added, along with feature theme sections to attract attention. For the listing page, I used tabs and filters in the new design, allowing users to easily sort attractions by categories such as location, theme, and price. This streamlined the search process and improved usability. I also enhanced the filter function by providing location selection and search history. This allowed users to narrow down their choices more effectively and find relevant attractions quickly.
Project Outcome
online bookings 15% improve in
customer retention
Revamped Design
Original Design
